What I liked about Whole Foods was their consistent high quality of produce, whether it was farmed organically or using standard practices. Other produce markets nearby lacked the consistency of quality. I didn't really care about organic. What I cared about was the freshness of the product (did it last long enough at my house) and does it taste good. Usually a store brand tomato, whether organic or not, has little flavor. Now give me an heirloom or locally grown tomato and yum.
So here is what I want in a grocery store.
- A good selection of fresh, flavorful produce (I will measure variety by how many chile peppers types do they carry)
- A good fish market (regular grocery stores fall flat in this area)
- Reasonably priced meat market (Costco would match this criteria, Whole Foods does not)
- It would be nice to have regular old tissue and paper towels in the same market
- I rarely buy prepared foods from any market, so the less of this the better.
On second thought, cooking is my hobby and that would take away the enjoyment of cooking for my wife and friends.