Wednesday, August 29, 2007

Where am I going to shop?

The local Whole Foods store closed this week and opened a new larger store in an outdoor mall in a location that is slightly farther away and much more inconvenient. With this move, and with the kids now gone from the house it has made me evaluate my shopping needs. For the past year or so, I would travel down to Whole Foods and buy produce, fish, some good tortilla chips, cheese, some Kashi cereal I couldn't find elsewhere, and some other odd and ends, then travel across the street to Alberstons to buy meat and chicken, paper goods and cleaning supplies. Our milk is delivered to our house, and I would occasionally shop at Claro's for great deli meats and Italian cooking supplies. With Whole Foods at the center of my Saturday shopping moved farther away what am I going to do?

What I liked about Whole Foods was their consistent high quality of produce, whether it was farmed organically or using standard practices. Other produce markets nearby lacked the consistency of quality. I didn't really care about organic. What I cared about was the freshness of the product (did it last long enough at my house) and does it taste good. Usually a store brand tomato, whether organic or not, has little flavor. Now give me an heirloom or locally grown tomato and yum.

So here is what I want in a grocery store.
  • A good selection of fresh, flavorful produce (I will measure variety by how many chile peppers types do they carry)
  • A good fish market (regular grocery stores fall flat in this area)
  • Reasonably priced meat market (Costco would match this criteria, Whole Foods does not)
  • It would be nice to have regular old tissue and paper towels in the same market
  • I rarely buy prepared foods from any market, so the less of this the better.
I will check out the new Whole Foods this weekend, and report back next week. Who knows, maybe I will be blown away and buy prepared meals for my wife and I for the entire week and give up cooking. After all there are only two of us at home....

On second thought, cooking is my hobby and that would take away the enjoyment of cooking for my wife and friends.
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